• 2015天猫双十一全天成交总额达到912.17亿元，其中无线交易额占比68.67%。 compared to the previous year's 571亿元, it surpassed by 341.17亿元。

• In addition to the overall transaction data, this article also highlights the importance of mobile payments in the双十一 period. According to statistics from the Chinese Postaling Service, during the peak period, both domestic and international transactions accounted for over 7.6 billion pieces, with the maximum daily volume expected to reach 1.4 billion pieces.

• The digital growth of transaction data also presents a challenge for competition. While many platforms are leveraging mobile payments, they still face difficulties in handling large numbers of transactions quickly and effectively.

• In terms of pricing strategies, the双十一 period has been increasingly driven by the integration of online shopping into traditional retail stores. Many online shops have introduced international brands as marketing partners to capture profit margins in the market segment of进口 goods.

• The overall sales market for e-commerce is gradually moving downwards. From the past one-day urban areas (such as 1-st, 2-nd, etc.) and expanding towards smaller towns and rural areas, but recent adjustments in logistics have caused some issues. Despite this, the increasing number of transactions made by customers has been a key factor shaping the双十一 sales trend.

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